2024-12-08
When you are printing and producing gift packaging boxes, you need to understand the printing process. So what are the printing processes of gift packaging box printing and production factories? How should gift packaging boxes be designed? Today I will give you a detailed introduction.
1. Design
Many packaging box designs are already designed by enterprises or customers themselves or designed by design companies, because design is the first step, what kind of pattern or size, what structure, color, etc. are needed. Of course, gift packaging box printing and production factories also have services to help customers design.
2. Proofing
For the first customized printing packaging box, digital proofs are generally required. Strict ones even need to be printed on a printing press, because when the digital proofs are printed again, the color may be different from the digital proofs when printing in large quantities, and the printing press can ensure that the color of large-scale production is consistent.
3. Publishing
After the proofing is confirmed, normal batch production can be carried out. For gift packaging box printing and production factories, this is actually the first step.
The color craftsmanship of color box packaging is very beautiful now, so the colors of the published plates are also varied. Many color box packaging boxes not only have 4 basic colors, but also special colors, such as special red, special blue, black, etc. These are all special colors, which are different from the normal four colors. Several colors are several PS printing plates, and special colors are unique.
Fourth, paper materials
The choice of color box packaging materials has been determined when proofing. Here is the type of paper used for packaging box printing and production.
1. Single copper paper.
2. Coated paper.
3. White board paper.
Five, printing
The printing process requirements of color box packaging are very high. The most taboo is the existence of color differences, ink dots, inaccurate needle position registration, scratches and other problems, which will also cause trouble for post-printing processing.
Six, printing surface treatment
Surface treatment, the common color box packaging boxes are glossy glue, matte glue, UV, glossy oil, matte oil and hot stamping, etc.
7. Die-cutting and forming
Die-cutting and forming is also called [beer] in the packaging and printing industry. It is a relatively important link in the post-printing processing technology and the last link. If it is not done well, the previous efforts will be wasted. Pay attention to the indentation during die-cutting and forming, do not burst the line, and do not die-cut inaccurately.
8. Bonding
Many color box packaging boxes need to be bonded and glued together. Some special structure packaging boxes do not need to be bonded, such as airplane boxes and top and bottom covers. After bonding and passing quality inspection, they can be packaged and shipped.
Gift packaging needs to be positioned according to consumer needs. The same product, the same packaging and decoration form, the only difference is the color configuration, which often causes consumers to have different psychological effects and produce different decision-making objects. For example, some products are determined to be sold to children, but children's products are generally purchased by their parents or elders. Therefore, children's products must not only be attractive to children, but also consider the psychological factors of parents when deciding products for their children.
"Positioning planning" is the product of product competition. Planning is to study how to break the existing packaging and decoration forms and levels of competitors. If the packaging of other people's products highlights the origin, which is its advantage, then we should highlight the advantages of other aspects of the product, especially the characteristics that competitors do not have. This is the focus of the work and the planning method that determines the positioning.
Seeking novelty, beauty and change are the common psychology of people. In layman's terms, it is the psychology of pursuing novelty. After people are used to modern style packaging, they will be interested in traditional style packaging.
In most cases, each package and decoration should highlight one point, either highlight the trademark, other forms can be placed on the side or back of the package, or highlight the product or consumer. Because the packaging screen is limited, it is not necessary to be versatile. Too many forms can easily make the screen crowded. It is better to highlight one aspect, and the effect will be more dramatic and better. The so-called positioning is to highlight the advantages.